Are There Taco Bells in Mexico?

Map of Tony Roma's Locations Worldwide

The topic of today’s investigation: national pride. Specifically: does your country allow a crappy Americanized version of your food to be sold within its own borders? If so, then your country has no pride whatever.

The above picture, you may note, does not have Italy highlighted. You know why? Because Italians don’t want any Tony Roma’s. Tony Roma’s–whose motto is “Famous for Ribs”–has a location in Saudi Arabia, where, generally speaking, pork isn’t such a big product, but none in Italy. Because Italy does not want Tony Roma’s. They have actual Italian food.

In addition, there are not only no Olive Gardens in Italy, there aren’t any in the whole of Europe. But of course, Italy is not the only country to have its food bastardized in America.

Here’s a mostly complete list of countries that have managed to keep American chains out of their borders.

The Bahamas – Bahama Breeze

Brazil – Cafe Rio

China – Panda Express and P.F. Chang’s.

France – Au Bon Pain (note: French food sucks)

Germany – Wienerschnitzel

Ireland – Bennigan’s

Italy – Sbarro (has 44 countries covered, but not Italy), Vapiano (is German, apparently), Bucca di Beppo, Olive Garden, Tony Roma’s. I don’t know what Fazoli’s is, but they have a really detailed Wikipedia page that includes one segment tiled “Fazoli’s in the New Millennium.”

Japan – Benihana

IT’S COMPLICATED

Mexico, being so close to America and actually having a unique culture of its own (*cough* Canada *cough*) presents an interesting case. Taco Bell first set up a restaurant in Mexico in 1992. That failed. They tried again in 2007, and that failed too. Please, if you have three minutes, do read this article about their second foray into the Mexican market. Some gems:

“It’s like bringing ice to the Arctic,” complained pop culture historian Carlos Monsivais.

AND

But while Mexicans eagerly buy many American brands, the taco holds a place of honor in the national cuisine. Mexicans eat them everywhere, anytime of day, buying them from basket-toting street vendors in the morning or slathering them in salsa at brightly lit taquerias to wrap up a night on the town.

Taco Bell has taken pains to say that it’s not trying to masquerade as a Mexican tradition.

“One look alone is enough to tell that Taco Bell is not a ‘taqueria’,” the company said in a half-page newspaper ad. “It is a new fast-food alternative that does not pretend to be Mexican food.”

It’s still a mixed message for Mexicans like Marco Fragoso, a 39-year-old office worker sitting down for lunch at a traditional taqueria in Mexico City, because the U.S. chain uses traditional Mexican names for its burritos, gorditas, and chalupas.

“They’re not tacos,” Fragoso said. “They’re folded tostadas. They’re very ugly.”

AND

“We want to appeal to consumers who haven’t tried Taco Bell, for whom this would be their first experience with Taco Bell,” said Javier Rancano, the company’s director in Mexico.

AND

“Something is lacking here,” said one customer at the Apodaca restaurant, Jonathan Elorriaga, 26. “Maybe the food shouldn’t come with french fries.”

Somehow that didn’t work out. Additionally, El Pollo Loco has locations in both Mexico and America, but they are separately operated, so much so that the Mexican version of the company once successfully sued the American one for $22 million.

Baja Fresh, Chevy’s, Del Taco, and Qdoba are not in Mexico.

This all brings us to the only country that unequivocally allows America to invade their cuisine-territory. Drumroll please…

THE LOSER

Australia – Outback Steakhouse!! We have a loser! I asked a real live Australian about this, and he described them as “completely inauthentic, patronizing, and awesome.” So there you go. Australians are self-hating enough to have six locations of a restaurant that is based on the uninhabitable part of their country. Good times.

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14 thoughts on “Are There Taco Bells in Mexico?

  1. kita says:

    Good concept, nice work – except: 1. the link to 2nd article about Taco Bell in Mexico turned out to be about Rocky Aoki and Benihana and
    2. the *cough* connected to Mexican culture.

    Easy there cowboy. Maybe I’m just being sensitive, but Mexico’s got more authentic culture in one street taco stand than America’s got in all her watered-down, “borrowed” foreign cuisine fast-food joints put together.

    Mexico did not deserve that * cough*.

  2. Piti says:

    I LIVE in Guadalajara, and I still miss Taco Bell!!! I know the difference between a “real taco” here in Mexico and Taco Bell’s food… Im sooo sick of these tacos, I prefer Taco Bell…

  3. Piti, eres una naca ignorante, If something is mexico is an infinite variety in their own food

  4. April says:

    I’m from Indiana USA and taco bell is awesome and their are alot of Mexican people that love Taco bell i just think you put it in the wrong city Put one in Toluca ans i know it will function becuz their are alot of Americans living around Toluca i’ve lived in Toluca 9 yrs and have met alot of americans and are always saying Why don’t they have a TACO BELL????

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  11. Kevin says:

    What we know as a taco today is american… real Mexican food is very different.

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